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Technical data of the beyondthepaid.com

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beyond the paid ramblings about all things ppc search engine marketing pay per click strategy adwords bing ads search marketing conferences ppc books i recommend about melissa mackey the case for smart display february 23, 2018 by melissa mackey leave a comment editor’s note: today’s guest post is by kelsey hadaller of hanapin marketing. learn how to be successful with smart display campaigns! the rollout of smart display campaigns was announced by adwords in april 2017. nearly a year later, the campaign type is still available but not many advertisers are talking about it. with the increase in automation opportunities within adwords, smart display might be a good test for your accounts as an intro to automation. who should test smart display? test smart display if you… • are looking to grow new customer acquisition but don’t know where to start • don’t have time to develop an in-depth top of funnel display strategy • have a testing budget and can afford to run a test over a few months with possibly slow results avoid smart display if you… • have little to no testing budget • do not use conversion tracking through adwords • receive less than 100 conversions within 30 days what to watch • lead quality • gdn placements • low impressions due to low target cpa campaign set up in the new adwords ui, you can find smart display campaigns under the display campaign type when using a sales, leads or website traffic goal. you’ll then be prompted to select location and language targeting, a daily budget and a target cpa. google reps often recommend using a daily budget greater than 20 times your target cpa. while this might be a best practice for accounts with low cpa goals, a high daily budget isn’t always realistic or necessary. even though adwords automates the final ad, you still have control over components of the creative. have headlines, description lines, logos and images ready before you create a smart display campaign. refer to the adwords guide for specifics. keep in mind that you cannot control many aspects of smart display targeting and bidding. for example, to exclude an automated placement, you must set up the exclusion at the account level since campaign placement exclusions are not available in smart display. device modifiers are also unavailable in this campaign type. as you can see below, however, adwords does allow content exclusions to be applied in smart display campaigns. smart display case study example one: these smart display campaigns were launched in april 2017 and have performed at a steady roas throughout the year. keep in mind, these campaigns are using last-click attribution. when using other attribution models, roas is even stronger for these campaigns. target cpa for these campaigns range from $50 to $75. this is a lead generation account with high revenue per conversion action. example two: the below smart display campaign ran for only one month and was paused due to poor performance after not converting with $251 in spend. if you decide to test smart display, let the campaign(s) run for at least three months. you can’t expect to see over 300% roas immediately since the campaign uses visitor behavior to optimize the target audience and placements. again, this is why testing budgets are a must for this test. top of funnel display layered with extreme automation doesn’t sound like an equation for low cost conversions, but it’s possible! share your experiences with smart display in the comments below. kelsey hadaller is senior account manager for hanapin marketing. follow her on twitter at @khaddy_ppc . related posts: expanding your adwords account with the google display network how attribution, custom columns, and guessing help my ecommerce accounts yes, the google display network can drive ppc conversions! 3 google shopping options you need to consider 3 ways to profit from the google display network filed under: adwords tagged with: google display network , guest posts trust us. we’re google. february 16, 2018 by melissa mackey 10 comments back in december, search engine land ran an article called what you learn from talking with google’s largest advertisers all day, every day. written by matt lawson, it’s an interview lawson did with google’s chief search evangelist, nick … [continue reading] filed under: adwords tagged with: adwords keys to b2b ppc february 9, 2018 by melissa mackey leave a comment this week’s #ppcchat on february 6 was all about b2b ppc, a topic near and dear to my heart. it was a great chat, with lots of helpful information shared. here are a few keys to b2b ppc that came out of the chat. b2b isn’t the same as … [continue reading] filed under: pay per click strategy tagged with: b2b ppc , ppc for content marketing top 5 facebook ads experts to follow on twitter february 2, 2018 by melissa mackey leave a comment here it is february, and i hope you all are full into the swing of 2018. i’m resolved to get back to regular blogging, health permitting. i’ve missed all of you. one of my goals in 2018 is to become more proficient in facebook ads. we’ve acquired … [continue reading] filed under: social ppc tagged with: facebook ads , social ppc 2017 reader poll december 8, 2017 by melissa mackey leave a comment for the past 4 years, i've polled my loyal blog readers about what you want me to write about. i've loved hearing from you and seeing what topics are of interest. you all are the reason i keep writing, even when health issues make it challenging for … [continue reading] filed under: search engine marketing tagged with: reader poll ppc ad test settings: the great debate november 10, 2017 by melissa mackey 7 comments ppc ad testing is a topic that’s near and dear to my heart. it’s one of the most fun aspects of managing ppc campaigns: learning what ad copy performs best. it’s always fun to try something wild and crazy and have it perform well, or to prove an … [continue reading] filed under: adwords , pay per click strategy tagged with: ad copy testing what type of info really sells your ppc audience? october 27, 2017 by melissa mackey 2 comments in previous articles on ppc audiences, i’ve talked about the importance of audiences, who is the audience, and audience segmentation. all are necessary when conceptualizing a ppc campaign that’s using audience targeting. but once you set up the … [continue reading] filed under: pay per click strategy tagged with: audience targeting ppc reports: we can do better october 20, 2017 by melissa mackey 1 comment creating ppc reports is a big part of every ppc professional's job. whether you work in-house or at an agency, it's almost always necessary to report on campaign performance. when i started doing ppc in 2002, reporting usually involved downloading … [continue reading] filed under: pay per click strategy tagged with: ppc reports advanced shopping campaign segmentation for increased roi october 6, 2017 by melissa mackey leave a comment editor's note: today's guest post is by kelsey hadaller of hanapin marketing. get ready for some excellent shopping and e-commerce tips! if roi goals aren’t being met in your e-commerce account, consider segmenting your shopping campaigns for a … [continue reading] filed under: e-commerce tagged with: google shopping the facebook targeting snafu september 22, 2017 by melissa mackey 6 comments facebook targeting has come under fire recently by propublica for allowing advertisers to target based on hate speech. in response, facebook temporarily suspended the ability to target by employer. yes, people were actually entering racist things … [continue reading] filed under: facebook ppc tagged with: facebook ads next page » search this site rss rss - posts connect with me facebook linkedin twitter twitter ramblings . @chuckgrassley : stop the sham and listen to survivors of sexual violence. allow the fbi to investigate dr. christi… https://t.co/gkdev0noxm september 21, 2018 9:53 pm my childhood, and my childrens' childhood. <3 https://t.

URL analysis for beyondthepaid.com

http://www.beyondthepaid.com/advanced-shopping-campaign-segmentation-for-increased-roi/#respond
http://www.beyondthepaid.com/tag/b2b-ppc/
http://www.beyondthepaid.com/profit-from-google-display-network/
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http://www.beyondthepaid.com/category/pay-per-click-strategy/
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http://www.beyondthepaid.com/author/mel_admin/
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http://www.beyondthepaid.com/tag/social-ppc/
http://www.beyondthepaid.com/5-facebook-ads-experts/#respond
http://www.beyondthepaid.com/tag/guest-posts/
http://www.beyondthepaid.com/facebook-targeting-snafu/#comments
http://www.beyondthepaid.com/tag/adwords/
http://www.beyondthepaid.com/5-facebook-ads-experts/

Whois Information

Whois is a protocol that is access to registering information. You can reach when the website was registered, when it will be expire, what is contact details of the site with the following informations. In a nutshell, it includes these informations;

Domain Name: BEYONDTHEPAID.COM
Registry Domain ID: 718088353_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.tigertech.net
Registrar URL: http://www.tigertech.net/
Updated Date: 2018-12-20T08:40:45Z
Creation Date: 2006-12-19T21:16:37Z
Registry Expiry Date: 2019-12-19T21:16:37Z
Registrar: Tiger Technologies LLC
Registrar IANA ID: 841
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: 510 527-3131
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Name Server: NS1.TIGERTECH.NET
Name Server: NS2.TIGERTECH.BIZ
Name Server: NS3.TIGERTECH.ORG
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2019-01-25T05:30:17Z <<<

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The Registry database contains ONLY .COM, .NET, .EDU domains and
Registrars.

  REGISTRAR Tiger Technologies LLC

SERVERS

  SERVER com.whois-servers.net

  ARGS domain =beyondthepaid.com

  PORT 43

  TYPE domain

DOMAIN

  NAME beyondthepaid.com

  CHANGED 2018-12-20

  CREATED 2006-12-19

STATUS
clientTransferProhibited https://icann.org/epp#clientTransferProhibited

NSERVER

  NS1.TIGERTECH.NET 208.80.4.61

  NS2.TIGERTECH.BIZ 67.131.251.62

  NS3.TIGERTECH.ORG 74.114.91.63

  REGISTERED yes

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